Mobile Marketing is a Critical Part of YOUR Business! Soon the whole world will be carrying around smartphones and using them for everything. Right now, more than half of the US population between the ages of 18 and 45 uses smartphones and that percentage is growing daily in all demographics. As many as 1.2 billion people worldwide stay connected with mobile devices. What does this mean for you? It means that marketing to mobile phones is critical to your business' success. YOUR customers are Mobile! YOU should be also!