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How to manage your pay-per-click campaign




The Marketing Edge – How to manage your pay-per-click campaign – Maine Edge

http://news.google.com Wed, 22 Mar 2017 18:03:31 GMT

The Marketing Edge – How to manage your pay-per-click campaign

If you want your pay-per-click campaign to succeed, you need to consistently monitor and manage it. Because the bidding auction is continuously changing with the addition of new advertisers and keywords, managing these campaigns can require some additional knowledge. There are multiple ways to ensure that your campaign is performing its best…

Here are five tips to help manage your pay-per-click campaign:
– Manage negative keywords and underperforming keywords
– Examine quality score
– Avoid duplicate keywords
– Monitor keyword click-through-rate
– Monitor ad position and conversion rate

Read more …

Category: Pay-Per-Click

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