New research has found that mobile advertising is growing rapidly, being spurred by an increasing number of marketers.
"The eMarketer report found that 36 percent of mobile marketing campaigns in 2012 used geofencing or geoaware targeting, which was up from 17 percent in 2011. Geoaware campaigns deliver real-time location data to users based on their proximity to a …"
A recent report from Econsultancy confirms those findings. Twenty-seven percent of companies in that research say they plan to implement location-based marketing and 34 percent intend to invest in mobile advertising in 2013.