QR Code 101


What is a QR Code?

Wikipedia Definition of Mobile Web

A QR code (abbreviated from Quick Response code) is a type of matrix barcode first designed for the automotive industry.

More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity.

What is a QR Code?

  • QR Codes are Quickly Becoming Popular in the Marketing World
  • QR Codes Allow Consumers to Access Information About a Product or Company IMMEDIATELY
  • Many Major Brands are Using Them to Engage with Customers
    • Best Buy, Toys R Us, Wal-Mart, Calvin Klein, and More
  • Easily Read by Most Mobile Devices with the Help of a QR Code Reader

How QR Codes Work

  • Mobile Users Need a QR Code Reader to Scan Your QR Code
    • These are FREE and Come Pre-Loaded on Most Smartphones
  • You Create a QR Code to Direct Users to Your Website (or other destination)
  • User Scans the QR Code and is Immediately Redirected to Your Website (or other destination)

Different Ways to Use QR Codes in Your Business

Where to Put QR Codes?

  • Add Them to Your Online Properties, Such as Websites, Social Media Profiles, Emails, Online Videos, Press Releases and More
  • Place Them on Your Printed Marketing Materials, Such as Business Cards, Flyers, T-Shirts, Newspaper Ads, and More
  • Place Them on Your Product Packaging and Storefront Displays

Different Ways to Use QR Codes in Your Business

Where to Send Consumers When They Scan Your QR Codes?

  • Send Them to Discounts, Rewards, Coupons, and Special Offers
  • Send Them to a Specific Product Page on Your Mobile Website
  • Send Them to Product Video Demos or Instructional Videos

The sky is the limit, when it comes to using QR codes!

Benefits of Using QR Codes in Your Business

  • Consumer Receives “One-Click” Instant Gratification
  • No Need to Write Down Your Details
  • Builds Customer Excitement and Makes Your Business Unique
  • Can Easily Integrate with SMS Text Message Marketing and Mobile Websites
  • Explosive Mobile Usage Growth Creates Even More Opportunity for Your Business
  • Creating QR Codes is Cost-effective
  • Easy to Implement, Manage, Measure, and Track
  • Bridges the Gap Between Online and Offline Marketing

 QR Code Tips

  • Make Sure Your QR Codes are Smartphone-Friendly
  • Don’t Print QR Codes on Glossy Paper to Prevent Scanning Errors
  • Size Your QR Codes Appropriately
  • Educate Your Audience About QR Codes
  • Point Customers to QR Code Readers
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