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Twitter plans to double down on live video this year




Twitter plans to double down on live video this year – Marketing Dive

http://news.google.com Tue, 21 Feb 2017 15:09:16 GMT

Twitter plans to double down on live video this year

Reports have suggested that Twitter is actually looking to remold its core advertising business, including staple products like Promoted Tweets, to better favor video-driven content. Noto’s comments appear to support that pivot. Both CNBC and …

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Dive Brief:
  • Twitter COO Anthony Noto suggested that his company is looking to double the amount of live video offerings on its platform this year, as reported by CNBC.
  • Speaking at the Goldman Sachs Technology and Internet Conference last week, Noto pointed to the success of Twitter’s live Grammy Awards preshow, which attracted 5.1 million viewers — a larger audience than any NFL game shown on the platform and the second most-watched live stream behind the presidential election and Donald Trump’s inauguration.
  • In related news, Twitter signed premium cable channel Showtime as a live video partner last week, according to TechCrunch. On Saturday, Showtime streamed its Championship Boxing match as part of a free preview weekend promotion for its premium service. Twitter and Showtime have not announced plans to stream other content in the future.

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Category: Video Marketing for Business

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