Video Advertising Trends of 2017 – MarTech Advisor
http://news.google.com Tue, 21 Feb 2017 13:19:46 GMT
Video Advertising Trends of 2017
In a comprehensive study, Wyzowl reports that 61% of business incorporated video into their 2016 marketing campaigns; and for a shocking 66% of these companies, last year was their very first year using video. As a marketing goldmine that shows no …
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Bob Reina, Founder & CEO of Talk Fusion, discusses the upcoming video marketing trends of 2017 and shares how advertisers can incorporate these trends into their future promotional campaigns.
The Rise of Video Storytelling
People thrive on stories: they play on our need to connect and they’re instantly more memorable than most other forms of communication. Video storytelling brings a unique twist to an old game: combining two preferred informational mediums into one promotional powerhouse. Countless companies picked up on this benefit in 2016 and began incorporating video storytelling into their marketing tactics, but this trend is only expected to fully take hold in 2017.
Whether they’re sharing customer stories, explaining how a new idea was first imagined, or showing a product during its development stage, numerous businesses will try their hats at video storytelling in 2017 to increase customer loyalty and brand retention.
Video + Email = Opportunity
Because of its non-invasive nature, email marketing has always been a successful form of promotional communication. To this day, email is still a consumer favorite, and according to MarketingSherpa, 72% of people would rather receive marketing content via email versus any other medium. Not surprisingly, when video thumbnails are added to email campaigns, customers are hooked. Video email boosts customer open and click-through rates and gives your brand a leg up in the industry.
We’re starting to see the video email trend cement itself now, and this shift is only expected pick up more steam as we head into the New Year and beyond.
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