Influencer marketing focuses on utilizing industry influencers to increase a brand’s visibility. This can include anything from straight forward endorsements to an industry leader tweeting out a piece of content marketing. This type of marketing is grossly underutilized, but 2016 might just be the year that all changes.
Brands Plan on Increasing Influencer Marketing
Maybe the best piece of evidence that 2016 is the year of influencer marketing is that more brands plan on using it. In fact, a full 65 percent of companies polled stated that they plan on increasing their influencer marketing budgets this year.
That’s because influencer marketing can involve much more than just hoping the right people see an article. Many industry influencers are willing to post content for a fee as long as it’s within their industry and quality-focused. Brands have realized the power of influencer marketing, and 2016 is when they’re stepping up their game.
More Industry Leaders on the Bandwagon
As more companies began focusing on influencer marketing, more influencers started taking part. Industry leaders ranging from Hulk Hogan to tattoo model Amanda Jean now heavily use their profiles to post monetized links from other brands. The simple fact is that more influencers are now ready to help companies build their brands, and this creates the “perfect storm” for organizations looking to increase their reach.
Realization That Content Marketing Can Falter
Local business owners didn’t just wake up one day and decide that influencer marketing was the way to go. Even though 78 percent of companies put out more content recently, there has been a 60 percent decrease in engagement.
It became obvious that industry influencers were the way to go. This can be linked to the fact that over 9 out of 10 consumers trust individuals, including industry leaders, over brands. If an industry leader sends out a piece of content, consumers are more likely to trust it.
Influencer marketing may seem relatively new, but it’s an age-old tactic that brands have always utilized. The only thing that’s changed is technology, and this allows organizations to reach more consumers than ever before through industry influencers. There’s no doubt 2016 will be the year of influencer marketing, so businesses need to make sure they don’t miss out.