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Why Video Has Become THE Hottest Digital Marketing Trend




Why Video Has Become THE Hottest Digital Marketing Trend – Small Business Trends

http://news.google.com Thu, 16 Feb 2017 15:30:16 GMT

Small Business Trends

Why Video Has Become THE Hottest Digital Marketing Trend

The big winners in the battle for buyer attention might be early adopters throwing resources into promising new technology that proves successful, or businesses who stick with a particular channel to build a huge following. Video marketing is certainly …

Why Video Marketing is Effective

Content marketing and social media changed the marketing game in a major way. Brand storytelling took center stage, propelled by the advantages of humanizing and allowing businesses to connect in a more meaningful way with their customer base.

For small businesses, video is an inexpensive way to level the playing field. Here, big businesses and slick, expensive advertising spots don’t always have the advantage. Smaller companies can stand out in several ways:

  • Answering customer FAQs
  • Showcasing products in action
  • Asking for user-generated contributions featuring real-life customers
  • Introducing staff and showing an intimate look around operations
  • Demonstrating product use
  • Featuring video testimonials

Read more …

Category: Video Marketing for Business

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